It is rightly said that employees are the face of any organization, they interact with customers, they sell the products, they made the products. Organizational images or values are perceived by the public mainly from the qualities and values shown by their employees to the public. That’s why corporate values and employer values are always interlinked. Corporate culture must be in line with the personality of the corporate brands or at least it should not be contradictory.
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Aligning Brand Personality And Brand Values