Author Archives: xghmas

The BlackBerry goes on at 05.30 am and I take the 45 minutes to our Heddon Street office to check the overnight mail from the US and Singapore – I have assignments live in both regionsOur chairman, David Mansfield made … Continue reading →

Empirical research on the profit impact of the marketing strategy indicated that brands with a high market share were often quite profitable, but so were many brands with low market share.The least profitable brands were those with moderate market share.This … Continue reading →