The term being bandied about right now by market observers is “frugality fatigue,” meaning the pent-up desire among hard-pressed, anxious consumers to pick up their buying. Obviously, some consumers remain too distressed for their spending to rebound. But most people feel hopeful about renewing their engagement with shopping.As we’ve counseled all along, there is no “new normal of frugality” setting in as the recession recedes. Instead, as the economy is showing signs of strength, so is consumer spending.
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Consumer Behavior: Spenders By Nature