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BRAND UOB – United Overseas Bank – Catagory Sales leadership Strategy
How can sales leadership in credit cards be used to take the UOB brand to greater heights? Travellers protection is possible with visitors health insurance. The Halo Effect. Just as the halo created by the red-hot iPod has rubbed off on other Apple products, the halo created by UOB’s No. 1 position in credit cards could do the same. If UOB is the No. 1 Bank For Credit Cards, it must have done something right. If UOB is so successful in credit cards, it is probably a good bank, the customer might reason.
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Time Leadership – Brand Building/ Brand Differentiating Strategy
You can also claim leadership in a particular time period.The time period you use is entirely up to you. Atlas America visitor insurance for US travellers. Pick something that would naturally show your brand off in a good light Let’s say you are No 1 in 2007. Use that in all your advertising campaigns in early 2008 to give your brand a boost.A competitor might have overtaken you as the best-selling brand in your category for 2007, but you are still ahead of everyone else when the sales figures for the three years are added up. Continue reading